Top 50 Fund EcoMarket sustainable investment searches 2021

Below is a list of the top 50 filter options selected by Fund EcoMarket users during the course of 2021.

• • This shows that, as in previous years, a wide range of filters are used by Fund EcoMarket users, most probably as that is what is required in order to offer advice on sustainable investment options.
  • The top items were (once again) a combination of generic ‘financial planning’  (eg OEIC – 1^st , SICAV – 16^th, –  Equity, Mixed Asset and Global also being in the top 5)
  • SRI Styles our sustainable investment labelling / classification system proved hugely popular once again. The more ‘Themed’ SRI Styles notably; Sustainability Themed (2^nd) , Environmentally Themed (6^th) and Ethical (9^th) ranked highest.   The more nuanced strategies ‘Sustainability Tilt’  and ‘ESG Plus’ were lower down the list –  ranked 28^th & 30^th respectively.
  • The most highly ranked individual issues were once again climate related – notably ‘Avoids coal, oil and gas majors’ & ‘Climate Change / Greenhouse Gas emissions policy’
  • Traditional ‘ethical’ concerns remain commonly searched for  (indicating to me that these remain ‘hygiene factors’ in this area) – most notably ‘Avoid armaments manufacturers’ and ‘Tobacco production avoided’

Site Use

• In addition, Google Analytics also tells us that use of the site increased again during 2021.  Use of the site was as follows:
  • 19,000 users during 2021 (18% higher than in 2020)
  • 30,000 sessions (up 15%)
  • Unique users 1 Jan 2019 – 31 Dec 2022 (3 years) 47,000

Top 50 Fund EcoMarket searches during 2021